Hubcap Solutions: Take the Lead with Lead Scoring

Qualifying leads and seamlessly handing them over to the sales team is the goal of virtually all B2B growth marketers and lead scoring is the most efficient way to automate and scale that process. So, how do you get started building a lead scoring system? What are the common pitfalls to avoid? We'll cover all of that plus:

• The best fields to use in a lead scoring calculation
• How to effectively score form submissions
• Whether the default Lifecycle Stages make sense for you business
• How to evaluate whether your lead scoring is working.